{"id":3098,"date":"2019-12-01T12:58:00","date_gmt":"2019-12-01T12:58:00","guid":{"rendered":"https:\/\/clima.casa\/iberotest\/index.php\/2019\/12\/01\/las-3-claves-para-aumentar-visitas-en-tu-web-o-tienda-online\/"},"modified":"2019-12-01T12:58:00","modified_gmt":"2019-12-01T12:58:00","slug":"las-3-claves-para-aumentar-visitas-en-tu-web-o-tienda-online","status":"publish","type":"post","link":"https:\/\/iberotecno.com\/staging\/las-3-claves-para-aumentar-visitas-en-tu-web-o-tienda-online\/","title":{"rendered":"Las 3 claves para aumentar visitas en tu web o tienda online"},"content":{"rendered":"<p>Ya dispones de tu web o tienda online para tu negocio. Ya eres cap\u00e1z de vender tus productos o servicios en Madrid, Barcelona, Valencia, Sagunto o cualquier parte del mundo. Sin embargo, todav\u00eda falta la parte m\u00e1s importante del trabajo. Posicionarse en buscadores.<\/p>\n<h2>Clave n\u00famero 1. An\u00e1lisis.<\/h2>\n<p>Has elaborado contenido rico en im\u00e1genes, consejos, tutoriales&#8230; un material interesante para tu target de audiencia y lo has publicado en tu web. Has compartido el contenido en redes sociales, foros, emails&#8230; pero \u00bfEstoy teniendo \u00e9xito? \u00bfDe donde vienen mis visitantes? \u00bfQu\u00e9 puntos de mi web puedo optimizar para atraer a m\u00e1s audiencia?<\/p>\n<h3>El c\u00f3digo de Google Analytics.<\/h3>\n<p>Deberemos crear una cuenta de google y loguear en este servicio. Una v\u00e9z all\u00ed, nos van a proporcionar una porci\u00f3n de c\u00f3digo fuente que deberemos insertar en nuestra web. El proceso siempre es el mismo, solo depender\u00e1 del sistema que estemos empleando, bien sea Joomla, Prestashop, WordPress o una web a medida programada en HTML. Una v\u00e9z adjuntemos el c\u00f3digo a nuestro<a href=\"\/staging\/servicios\/diseno-web\"> sitio web<\/a> podremos obtener la siguiente informaci\u00f3n a trav\u00e9s del pan\u00e9l de Google Analytics:<\/p>\n<ul>\n<li>Cuantas visitas tenemos y su pa\u00eds o zona de procedencia.<\/li>\n<li>Las horas m\u00e1s activas en las que recibimos visitas.<\/li>\n<li>Desde que tipo de dispositivo abren nuestra web.<\/li>\n<li>El flujo de comportamiento de los usuarios. El recorrido que hacen por la web y qu\u00e9 p\u00e1ginas visitan.<\/li>\n<li>Como llegan los usuarios. B\u00fasqueda, directo, a trav\u00e9s de enlaces.<\/li>\n<li>Conocer las URL&#8217;s de referencia que traen visitantes a <a href=\"\/staging\/servicios\/diseno-web\">nuestra web<\/a> o tienda online.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload  size-full wp-image-3094\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code.png\" data-orig-src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code.png\" alt=\"\" width=\"753\" height=\"309\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27753%27%20height%3D%27309%27%20viewBox%3D%270%200%20753%20309%27%3E%3Crect%20width%3D%27753%27%20height%3D%27309%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code-200x82.png 200w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code-300x123.png 300w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code-400x164.png 400w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code-600x246.png 600w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code-768x315.png 768w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code-800x328.png 800w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code-1024x420.png 1024w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analytics-website-tracking-code.png 1101w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<h3>Verificar nuestra web en Google Search Console.<\/h3>\n<p>Google Search Console, es una herramienta complementaria a Google Analytics. Es menos conocida, pero nos va a proporcionar informaci\u00f3n muy importante para poder analizar mejor nuestras fuentes de tr\u00e1fico. Para poder utilizar este servicio debenremos verificar que somos los due\u00f1os del domino que vamos a monitorizar. Para ello deberemos crear un registro de tipo TXT o CNAME en la zona DNS de nuestro servidor. En cuesti\u00f3n de pocos minutos tendremos verificado el <a href=\"\/staging\/servicios\/diseno-web\">sitio web<\/a>, no obstante, tendremos que esperar algunos d\u00edas para que se recopile la suficiente informaci\u00f3n. La informaci\u00f3n m\u00e1s relevante que podemos obtener es:<\/p>\n<ul>\n<li>Que palabras est\u00e1n buscando los visitantes a la hora de encontrar nuestra web en buscadores.<\/li>\n<li>Mejoras de usabilidad y consejos de rendimiento que pueden mejorar los resultados.<\/li>\n<li>Analizar nuestra web y descubrir problemas que pueden afectar al <a href=\"\/staging\/servicios\/diseno-web\">posicionoamiento web.<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload  size-full wp-image-3095\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/dns_table.png\" data-orig-src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/dns_table.png\" alt=\"\" width=\"389\" height=\"166\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27389%27%20height%3D%27166%27%20viewBox%3D%270%200%20389%20166%27%3E%3Crect%20width%3D%27389%27%20height%3D%27166%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/dns_table-200x85.png 200w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/dns_table-300x128.png 300w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/dns_table.png 389w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/p>\n<h2>Clave n\u00famero 2. Estudio.<\/h2>\n<p>Una vez tengamos los datos del an\u00e1lisis en nuestro poder, podemos plantear una serie de mejoras y optimizacicones en nuestra p\u00e1gina. Deberemos considerar cual es la mejor hora del d\u00eda para promocionar nuestras publicaciones. Decidir que canales o redes sociales vamos a potenciar m\u00e1s. Vamos tambi\u00e9n a analizar cuales son los pa\u00edses desde los cuales nos llegan los visitantes y vamos a tratar de ofrecer contenido en su idioma. Como ya sabemos las palabras que busca la audiencia a la hora de encontrarnos, vamos a plantearnos la posibilidad de a\u00f1adir m\u00e1s contenido que tenga que ver con lo que la gente busca. Con todo ello, vamos a plantear modificaciones puntuales en el contenido de la web. Ello contempla las siguientes decisiones.<\/p>\n<ul>\n<li>\u00bfQu\u00e9 idiomas debemos disponer en nuestra web o <a href=\"https:\/\/iberotecno.com\/staging\/tienda-online\/\">tienda online<\/a>?<\/li>\n<li>\u00bfQu\u00e9 tipo de contenido debemos ofrecer para que sea del inter\u00e9s de nuestra audiencia?<\/li>\n<li>\u00bfPara que tipo de dispositivo debemos optimizar nuestra web, tablet, m\u00f3vil, o PC?<\/li>\n<li>\u00bfCuales son las mejores franjas horarias para promocionar nuestras publicaciones?<\/li>\n<li>\u00bfQu\u00e9 canales debemos elegir para que nuestra web o <a href=\"https:\/\/iberotecno.com\/staging\/tienda-online\/\">tienda online<\/a> pueda llegar a nuestra audiencia? Redes sociales, correo electr\u00f3nico, foros de debate&#8230;<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload  size-full wp-image-3096\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis.jpg\" data-orig-src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis.jpg\" alt=\"\" width=\"880\" height=\"396\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27880%27%20height%3D%27396%27%20viewBox%3D%270%200%20880%20396%27%3E%3Crect%20width%3D%27880%27%20height%3D%27396%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis-200x90.jpg 200w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis-300x135.jpg 300w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis-400x180.jpg 400w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis-600x270.jpg 600w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis-768x346.jpg 768w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis-800x360.jpg 800w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/analisis.jpg 880w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<h2>Clave n\u00famero 3. Optimizaci\u00f3n y seguimiento.<\/h2>\n<p>Una v\u00e9z hemos tomado las decisiones necesarias y hemos planteado este peque\u00f1o \u00abcambio de rumbo\u00bb a base de peque\u00f1as actualizaciones puntuales en nuestra web, llega el momento de llevarlas a cabo. Las acciones m\u00e1s importantes que deberemos llevar a cabo son las siguientes:<\/p>\n<ul>\n<li>Vamos a modificar y mejorar las p\u00e1ginas de nuestro sitio web que m\u00e1s visitantes atraigan para potenciar su contenido. Vamos a crear m\u00e1s p\u00e1ginas que sigan esta misma l\u00ednea.<\/li>\n<li>Vamos a seguir creando palabras clave y metadatos que tengan que ver con lo que busca nuestra audiencia. Para ello podemos utilizar la herramienta Google Trends.<\/li>\n<li>Vamos a modificar algunos headers o t\u00edtulos para que contengan dichas palabras clave. A\u00f1adiremos las palabras que m\u00e1s tengan que ver con los t\u00e9rminos de b\u00fasqueda que realizan nuestros visitantes.<\/li>\n<\/ul>\n<p>Tras realizar estos cambios, vamos a esperar a obtener de nuevo resultados actualizados de nuestras estad\u00edsticas. Realizaremos de nuevo el proceso desde el principio para realizar un seguimiento y una optimizaci\u00f3n cont\u00ednua. Con cierta frecuencia, iremos replanteando como debemos desarrollar el contenido de nuestra web, basandonos siempre en los resultados obtenidos en los an\u00e1lisis peri\u00f3dicos que vayamos realizando.<\/p>\n<p><img decoding=\"async\" class=\"lazyload  size-full wp-image-3097\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess.jpg\" data-orig-src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess.jpg\" alt=\"\" width=\"706\" height=\"397\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27706%27%20height%3D%27397%27%20viewBox%3D%270%200%20706%20397%27%3E%3Crect%20width%3D%27706%27%20height%3D%27397%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-200x113.jpg 200w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-300x169.jpg 300w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-400x225.jpg 400w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-600x338.jpg 600w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-768x432.jpg 768w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-800x450.jpg 800w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-1024x576.jpg 1024w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-1200x675.jpg 1200w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess-1536x864.jpg 1536w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/portadaclavess.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/p>\n<p>Si lo deseas, puedes <a href=\"\/staging\/contacto\">contactar con nosotros<\/a> para que te asesoremos o para que realizemos este proceso por ti.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya dispones de tu web o tienda online para tu negocio. Ya eres cap\u00e1z de vender tus productos o servicios en Madrid, Barcelona, Valencia, Sagunto o cualquier parte del mundo. Sin embargo, todav\u00eda falta la parte m\u00e1s importante del trabajo. Posicionarse en buscadores.<\/p>\n","protected":false},"author":1,"featured_media":3094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-3098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las 3 claves para aumentar visitas en tu web o tienda online - iberotecno new<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 3 claves para aumentar visitas en tu web o tienda online - iberotecno new\" \/>\n<meta property=\"og:description\" content=\"Ya dispones de tu web o tienda online para tu negocio. 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