{"id":3137,"date":"2019-12-11T01:06:23","date_gmt":"2019-12-11T01:06:23","guid":{"rendered":"https:\/\/clima.casa\/iberotest\/index.php\/2019\/12\/11\/como-puedo-atraer-pacientes-a-mi-clinica-y-crearles-confianza\/"},"modified":"2019-12-11T01:06:23","modified_gmt":"2019-12-11T01:06:23","slug":"como-puedo-atraer-pacientes-a-mi-clinica-y-crearles-confianza","status":"publish","type":"post","link":"https:\/\/iberotecno.com\/staging\/como-puedo-atraer-pacientes-a-mi-clinica-y-crearles-confianza\/","title":{"rendered":"\u00bfComo puedo atraer pacientes a mi cl\u00ednica y crearles confianza?"},"content":{"rendered":"<p>Atraer clientes a tu cl\u00ednica no siempre es tarea f\u00e1cil. As\u00ed como otro tipo de negocios puede dedicarse a hacer m\u00e1rketing por tel\u00e9fono o incluso a puerta fr\u00eda, tu neceistas atraer a los clientes hacia ti, no ir a buscarlos. Para ello tienes a tu disposici\u00f3n una herramienta muy potente y que todo el mundo usa. Internet.<\/p>\n<h3>El SEO local puede ayudarte.<\/h3>\n<p>Cuando disponemos de una c\u00ednica de cualquier tipo necesitamos obtener clientes locales, es decir, que se puedan desplazar a nuestras intalaciones. Esto se aplica a cualquier tipo de cl\u00ednica:<\/p>\n<ul>\n<li>Fisioterapeutas<\/li>\n<li>Psic\u00f3logos<\/li>\n<li>M\u00e9dicos privados o entrenadores deportivos<\/li>\n<li>Odont\u00f3logos<\/li>\n<li>Pedagogos<\/li>\n<\/ul>\n<p>Es posible que si pones el tipo de clinica del que dispones en el buscador Google, por ejemplo \u00abPsic\u00f3logo\u00bb seguido por tu poblaci\u00f3n, por ejemplo \u00abValencia\u00bb no aparezcas entre las primeras posiciones. Quiz\u00e1 lo que aparezca sea tu perf\u00edl en redes sociales u otro tipo de plataformas o directorios, pero lo que de verdad necesitas para poder atraer a tus clientes es una <a href=\"https:\/\/iberotecno.com\/staging\/diseno-web\/\">p\u00e1gina web<\/a> especialmente desarrollada para cumplir este objetivo.<\/p>\n<p><img decoding=\"async\" class=\"lazyload  size-full wp-image-3135\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1.jpg\" data-orig-src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1.jpg\" alt=\"clinica1.jpg\" width=\"668\" height=\"445\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27668%27%20height%3D%27445%27%20viewBox%3D%270%200%20668%20445%27%3E%3Crect%20width%3D%27668%27%20height%3D%27445%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1-200x133.jpg 200w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1-300x200.jpg 300w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1-400x267.jpg 400w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1-600x400.jpg 600w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1-768x512.jpg 768w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1-800x533.jpg 800w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/clinica1.jpg 960w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/p>\n<p>El SEO local consiste precisamente en eso. Hacer que tu negocio aparezca en los primeros resultados de las b\u00fasquedas cuando se realizan asociadas a tu poblaci\u00f3n.<\/p>\n<h3>\u00bfComo consigue iberotecno potenciar el SEO local en la web de mi negocio?<\/h3>\n<p>En iberotecno, siempre desarrollamos los <a href=\"https:\/\/iberotecno.com\/staging\/diseno-web\/\">sitios web<\/a> para cumplir uno o diversos objetivos concretos. Para ello realizamos un an\u00e1lisis y un estudio previo. En este caso atraer a clientes de tu localidad. Para conseguirlo ser\u00e1 necesario redactar el contenido adecuado para el apartado \u00abblog\u00bb de nuestra web. Emplearemos las palabras clave adecuadas en el c\u00f3digo fuente de tu p\u00e1gina princip\u00e1l haciendo uso de meta-etiquetas. Enfocaremos la esrategia de posicionamiento para las b\u00fasquedas locales y veremos los resultados gracias a Google Search console. Realizaremos campa\u00f1as de Google Ads y te daremos de alta en Google Business. Con todo esto se consigue potenciar en gran medida el SEO local para conseguir atraer clientes de tu localidad.<\/p>\n<p><img decoding=\"async\" class=\"lazyload  size-full wp-image-3136\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1.jpg\" data-orig-src=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1.jpg\" alt=\"doctor1.jpg\" width=\"703\" height=\"456\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27703%27%20height%3D%27456%27%20viewBox%3D%270%200%20703%20456%27%3E%3Crect%20width%3D%27703%27%20height%3D%27456%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1-200x130.jpg 200w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1-300x194.jpg 300w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1-400x259.jpg 400w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1-600x389.jpg 600w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1-768x498.jpg 768w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1-800x518.jpg 800w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1-1024x664.jpg 1024w, https:\/\/iberotecno.com\/staging\/wp-content\/uploads\/2019\/12\/doctor1.jpg 1051w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<h3>\u00bfComo puedo transmitir confianza a los clientes de mi cl\u00ednica?<\/h3>\n<p>En iberotecno empleamos diversas t\u00e9cnicas y estrategias dependiendo del tipo de cliente para el que <a href=\"\/staging\/servicios\/diseno-web\">desarrollemos la web<\/a> o tienda online, algunas de ellas son las siguientes:<\/p>\n<ul>\n<li>En el caso de fisioterapeutas, m\u00e9dicos y odont\u00f3logos es recomendable mostrar fotograf\u00edas de las instalaciones. Para ello podemos elaborar fotograf\u00edas panor\u00e1micas o de 360\u00ba. Tambi\u00e9n podemos incorporar en <a href=\"\/staging\/servicios\/diseno-web\">la web<\/a> galer\u00edas fotogr\u00e1ficas interactivas.<\/li>\n<li>En el caso de psic\u00f3logos y abogados, es interesante conseguir que el cliente nos conozca mejor que a nuestra competencia. La clave para conseguirlo es emplear v\u00eddeos, audios o podcasts. De esta forma el cliente sabr\u00e1 con quien va a tratar y preferir\u00e1 elegirte a ti antes que a una persona desconocida para el.<\/li>\n<li>En ambos casos es interesante disponer tambi\u00e9n de un blog donde se ofrezcan consejos y trucos para personas que necesiten ayuda del tipo que nuestra cl\u00ednica puede ofrecer. A ser posible realizaremos v\u00eddeos.<\/li>\n<li>En cualquier caso ser\u00e1 necesario contar con una secci\u00f3n de \u00abClientes satisfechos\u00bb donde expondremos casos ganados si se trata de abogados, o personas recuperadas de sus afecciones en el caso de cl\u00ednicas o terapeutas.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Atraer clientes a tu cl\u00ednica no siempre es tarea f\u00e1cil. As\u00ed como otro tipo de negocios puede dedicarse a hacer m\u00e1rketing por tel\u00e9fono o incluso a puerta fr\u00eda, tu neceistas atraer a los clientes hacia ti, no ir a buscarlos. Para ello tienes a tu disposici\u00f3n una herramienta muy potente y que todo el mundo usa. Internet.<\/p>\n","protected":false},"author":1,"featured_media":3135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-3137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfComo puedo atraer pacientes a mi cl\u00ednica y crearles confianza? - iberotecno new<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfComo puedo atraer pacientes a mi cl\u00ednica y crearles confianza? - iberotecno new\" \/>\n<meta property=\"og:description\" content=\"Atraer clientes a tu cl\u00ednica no siempre es tarea f\u00e1cil. 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