{"id":6502,"date":"2025-10-16T16:37:37","date_gmt":"2025-10-16T16:37:37","guid":{"rendered":"https:\/\/iberotecno.com\/?p=5919"},"modified":"2025-10-16T16:37:37","modified_gmt":"2025-10-16T16:37:37","slug":"diseno-web-editorial","status":"publish","type":"post","link":"https:\/\/iberotecno.com\/staging\/diseno-web-editorial\/","title":{"rendered":"Ejemplo de Dise\u00f1o web para una editorial cient\u00edfica"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:40px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/eppurllibres.cat\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ver este ejemplo en vivo<\/span><\/a><\/div><div class=\"fusion-text fusion-text-1\"><p>El <a href=\"https:\/\/iberotecno.com\/staging\/diseno-web\/\" target=\"_blank\" rel=\"noopener\">dise\u00f1o web profesional<\/a> puede marcar la diferencia entre una marca que pasa desapercibida y otra que inspira confianza desde el primer clic. Ese fue el reto que asumimos en <strong>Iberotecno<\/strong> al crear la nueva web de <strong>EPPUR Llibres<\/strong>, una editorial catalana especializada en la publicaci\u00f3n de <strong>libros cient\u00edficos antiguos<\/strong> traducidos al catal\u00e1n.<br \/>\nUna empresa joven, con una visi\u00f3n clara: <strong>dar a conocer su cat\u00e1logo, autores y traductores, y crecer gracias a su <a href=\"https:\/\/iberotecno.com\/staging\/tienda-online\/\" target=\"_blank\" rel=\"noopener\">tienda online<\/a><\/strong>. Un claro ejemplo de sitio web ecommerce de \u00e9xito.<\/p>\n<h2><strong>Un dise\u00f1o web profesional pensado para una editorial cient\u00edfica<\/strong><\/h2>\n<p>El sitio web <a href=\"https:\/\/eppurllibres.cat\/\">EPPUR Lllibres<\/a> fue desarrollado por Iberotecno con un enfoque 100 % estrat\u00e9gico: transmitir <strong>credibilidad, especializaci\u00f3n y cultura<\/strong>.<br \/>\nDesde el primer momento, se busc\u00f3 una estructura clara y un dise\u00f1o visual que reflejara el rigor acad\u00e9mico de la editorial, sin perder la calidez y accesibilidad que requiere un p\u00fablico lector.<\/p>\n<h3><strong>Estructura y navegaci\u00f3n<\/strong><\/h3>\n<ul>\n<li><strong>Arquitectura sencilla y l\u00f3gica<\/strong>, pensada para usuarios que buscan informaci\u00f3n sobre los libros, los autores y los traductores.<\/li>\n<li><strong>Men\u00fas visibles y ordenados<\/strong> que facilitan la navegaci\u00f3n y reducen la tasa de rebote.<\/li>\n<li><strong>Proceso de compra simplificado<\/strong>, con un ecommerce intuitivo que favorece las conversiones incluso desde dispositivos m\u00f3viles.<\/li>\n<\/ul>\n<h3><strong>Dise\u00f1o visual y experiencia de usuario (UX)<\/strong><\/h3>\n<p>El dise\u00f1o de este ejemplo destaca por su <strong>minimalismo elegante<\/strong> y el uso de una paleta crom\u00e1tica sobria, que resalta las portadas de los libros como protagonistas. Hace uso de texturas de tipo \u00abpapel arrugado\u00bb y motivos astron\u00f3micos, debido a la tem\u00e1tica cient\u00edfica de sus libros.<br \/>\nCada p\u00e1gina combina <strong>espacios amplios, tipograf\u00edas legibles y jerarqu\u00edas visuales claras<\/strong>, asegurando una lectura c\u00f3moda y una experiencia fluida.<br \/>\nAdem\u00e1s, se optimiz\u00f3 el <strong>dise\u00f1o responsive<\/strong>, garantizando una navegaci\u00f3n perfecta desde cualquier dispositivo. Otro requisito importante para el dise\u00f1o de esta web fue que el aviso de Cookies no fuese excesivamente complicado de aceptar o rechazar para el usuario.<\/p>\n<h3><strong>Contenido y SEO b\u00e1sico<\/strong><\/h3>\n<p>En iberotecno hemos implementado una estructura de contenidos orientada al <strong>SEO on page<\/strong>, utilizando t\u00edtulos descriptivos, metaetiquetas optimizadas y textos pensados para el posicionamiento en Google.<br \/>\nEsto ayuda a que EPPUR Lllibres sea m\u00e1s visible para b\u00fasquedas como <em>\u201ceditorial cient\u00edfica catalana\u201d<\/em>, <em>\u201clibros cient\u00edficos antiguos en catal\u00e1n\u201d<\/em> o <em>\u201ccompra de libros cient\u00edficos online\u201d<\/em>.<\/p>\n<h2>Galer\u00eda de im\u00e1genes<\/h2>\n<\/div><\/div><\/div><quotdivquot class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_&quot;1_1&quot; &quot;1_1&quot; fusion-flex-column fusion-flex-align-self-&quot;auto&quot; fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-position:&quot;left;--awb-inner-bg-blend:&quot;none&quot;;--awb-inner-bg-repeat:&quot;no-repeat&quot;;--awb-transition:filter &quot;300&quot;ms &quot;ease&quot;, transform &quot;300&quot;ms &quot;ease&quot;, background-color &quot;300&quot;ms &quot;ease&quot;, border-color &quot;300&quot;ms &quot;ease&quot;;--awb-transform:scaleX(&quot;1&quot;) scaleY(&quot;1&quot;);--awb-transform-hover:scaleX(&quot;1&quot;) scaleY(&quot;1&quot;);--awb-filter:hue-rotate(&quot;0&quot;deg) saturate(&quot;100&quot;%) brightness(&quot;100&quot;%) contrast(&quot;100&quot;%) invert(&quot;0&quot;%) sepia(&quot;0&quot;%) opacity(&quot;100&quot;%) blur(&quot;0&quot;px);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:hue-rotate(&quot;0&quot;deg) saturate(&quot;100&quot;%) brightness(&quot;100&quot;%) contrast(&quot;100&quot;%) invert(&quot;0&quot;%) sepia(&quot;0&quot;%) opacity(&quot;100&quot;%) blur(&quot;0&quot;px);--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><span class=\"fusion-column-inner-bg hover-type-&quot;none&quot;\"><a class=\"fusion-column-anchor\" href=\"http:\/\/&quot;&quot;\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-&quot;flex-start&quot; fusion-content-layout-&quot;column&quot; fusion-content-&quot;wrap&quot;\"><div class=\"fusion-image-carousel fusion-image-carousel-&quot;auto&quot; fusion-image-carousel-1 fusion-no-small-visibility fusion-no-large-visibility fusion-carousel-border\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--&quot;carousel&quot; awb-swiper-dots-position-&quot;bottom&quot;\" data-layout=\"&quot;carousel&quot;\" data-autoplay=\"&quot;no&quot;\" data-autoplayspeed=\"2500\" data-autoplaypause=\"&quot;no&quot;\" data-loop=\"yes\" data-columns=\"1\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"&amp;;13&amp;;\" data-itemwidth=\"180\" data-touchscroll=\"&quot;yes&quot;\" data-freemode=\"&quot;no&quot;\" data-imagesize=\"&quot;auto&quot;\" data-scrollitems=\"&quot;0&quot;\" data-centeredslides=\"&quot;no&quot;\" data-rotationangle=\"&quot;50&quot;\" data-depth=\"&quot;100&quot;\" data-speed=\"&quot;500&quot;\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-columns:&quot;1.0&quot;;--awb-column-spacing:&amp;;13&amp;;;--awb-border-style:&quot;solid&quot;;--awb-border-width:&quot;1&quot;;--awb-border-color:&quot;var(--awb-color8)&quot;;--awb-arrow-size:&quot;20px&quot;;--awb-arrow-box-width:&quot;40px&quot;;--awb-arrow-box-height:&quot;40px&quot;;--awb-arrow-bgcolor:&quot;var(--awb-color5)&quot;;--awb-dots-size:&quot;8&quot;;--awb-dots-active-size:&quot;8&quot;;--awb-dots-spacing:&quot;4&quot;;--awb-dots-align:&quot;center&quot;;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-&quot;center&quot;\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper awb-imageframe-style awb-imageframe-style-&quot;off&quot;\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\" alt=\"&quot;venta\"\/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><\/div><\/div><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper awb-imageframe-style awb-imageframe-style-&quot;off&quot;\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\" alt=\"&quot;dise\u00f1o\"\/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><\/div><\/div><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper awb-imageframe-style awb-imageframe-style-&quot;off&quot;\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\" alt=\"&quot;cat\u00e1logo\"\/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><\/div><\/div><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper awb-imageframe-style awb-imageframe-style-&quot;off&quot;\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\" alt=\"&quot;p\u00e1gina\"\/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/quotdivquot><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_&quot;1_1&quot; &quot;1_1&quot; fusion-flex-column fusion-no-small-visibility fusion-no-large-visibility fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-position:&quot;left;--awb-inner-bg-blend:&quot;overlay&quot;;--awb-inner-bg-repeat:&quot;no-repeat&quot;;--awb-margin-top-large:&quot;0px&quot;;--awb-spacing-right-large:2%;--awb-margin-bottom-large:&quot;0px&quot;;--awb-spacing-left-large:2%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><span class=\"fusion-column-inner-bg hover-type-&quot;none&quot;\"><a class=\"fusion-column-anchor\" href=\"http:\/\/&quot;&quot;\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2><strong>Fortalezas del proyecto web<\/strong><\/h2>\n<ol>\n<li><strong>Imagen profesional y coherente con la marca.<\/strong><br \/>\nLa web transmite seriedad y confianza, cualidades esenciales para un proyecto editorial cient\u00edfico. Tiene un punto medio entre un estilo sobrio, antiguo y a la vez actual y minimalista.<\/li>\n<li><strong>Ecommerce funcional y escalable.<\/strong><br \/>\nAunque actualmente cuenta con un solo libro a la venta, <a href=\"https:\/\/iberotecno.com\/staging\/tienda-online\/\" target=\"_blank\" rel=\"noopener\">la tienda online est\u00e1 preparada para crecer<\/a> f\u00e1cilmente conforme se ampl\u00ede el cat\u00e1logo. Cuenta con un panel de administraci\u00f3n muy claro y sencillo para su gesti\u00f3n.<\/li>\n<li><strong>Optimizaci\u00f3n para m\u00f3viles y velocidad de carga.<\/strong><br \/>\nElementos t\u00e9cnicos clave para la conversi\u00f3n y el posicionamiento SEO.<\/li>\n<li><strong>Presentaci\u00f3n cuidada de autores y traductores.<\/strong><br \/>\nSe otorga protagonismo al valor humano detr\u00e1s de la editorial, fortaleciendo su reputaci\u00f3n y cercan\u00eda con el lector.<\/li>\n<\/ol>\n<h2><strong>Beneficios para el negocio<\/strong><\/h2>\n<p>Gracias al trabajo de Iberotecno, <strong>EPPUR Lllibres<\/strong> dispone ahora de una plataforma s\u00f3lida para:<\/p>\n<ul>\n<li><strong>Dar a conocer su marca y su misi\u00f3n cultural<\/strong> dentro del \u00e1mbito cient\u00edfico y acad\u00e9mico catal\u00e1n.<\/li>\n<li><strong>Generar ventas online<\/strong> mediante un proceso de compra optimizado y seguro.<\/li>\n<li><strong>Construir reputaci\u00f3n<\/strong> como editorial de calidad, con una imagen visual que transmite profesionalidad y rigor.<\/li>\n<li><strong>Escalar su presencia digital<\/strong>, permitiendo incorporar nuevos t\u00edtulos y secciones en el futuro sin comprometer la experiencia de usuario.<\/li>\n<\/ul>\n<h2><strong>Iberotecno: dise\u00f1o web estrat\u00e9gico para negocios que quieren crecer<\/strong><\/h2>\n<p>En Iberotecno creemos que <strong>un sitio web no es solo una vitrina<\/strong>, sino una herramienta estrat\u00e9gica que impulsa el crecimiento de una marca.<br \/>\nEl caso de EPPUR Llibres demuestra c\u00f3mo un <strong><a href=\"https:\/\/iberotecno.com\/staging\/diseno-web\/\" target=\"_blank\" rel=\"noopener\">dise\u00f1o web profesional,<\/a> bien estructurado y optimizado para UX y SEO<\/strong>, puede convertirse en el punto de partida para el \u00e9xito digital de un negocio emergente.<\/p>\n<h2><strong>Conclusi\u00f3n<\/strong><\/h2>\n<p>El lanzamiento de la web de EPPUR Lllibres marca el inicio de un proyecto editorial con gran potencial en el \u00e1mbito cient\u00edfico y cultural catal\u00e1n.<br \/>\nGracias a la visi\u00f3n estrat\u00e9gica de Iberotecno, la editorial cuenta ahora con una base s\u00f3lida para darse a conocer, vender online y consolidar su reputaci\u00f3n. \u00c9ste proyecto, fue realizado de manera profesional, en poco tiempo y a un precio excelente. Por lo que los due\u00f1os de la web han quedado ampliamente satisfechos. Adem\u00e1s, les hemos ense\u00f1ado a gestionar y actualizar su tienda online por ellos mismos.<\/p>\n<h3><strong>\u00bfQuieres un sitio web que impulse tu negocio?<\/strong><\/h3>\n<p>En <strong>Iberotecno<\/strong> creamos <strong><a href=\"https:\/\/iberotecno.com\/staging\/diseno-web\/\" target=\"_blank\" rel=\"noopener\">dise\u00f1os web profesionales,<\/a> orientados a resultados y optimizados para SEO y para obtener beneficios<\/strong>. Como por ejemplo <a href=\"https:\/\/iberotecno.com\/staging\/tienda-online\/\" target=\"_blank\" rel=\"noopener\">la tienda online<\/a> de la editorial EPPUR Llibres.<br \/>\nConvierte tu web en tu mejor herramienta de crecimiento digital.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o web profesional puede marcar la diferencia entre una marca que pasa desapercibida y otra que inspira confianza desde el primer clic. Ese fue el reto que asumimos en Iberotecno al crear la nueva web de EPPUR Llibres, una editorial catalana especializada en la publicaci\u00f3n de libros cient\u00edficos antiguos traducidos al catal\u00e1n.<\/p>\n","protected":false},"author":1,"featured_media":8634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-6502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejemplos-de-webs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplo de Dise\u00f1o web para una editorial cient\u00edfica - iberotecno new<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplo de Dise\u00f1o web para una editorial cient\u00edfica - iberotecno new\" \/>\n<meta property=\"og:description\" content=\"El dise\u00f1o web profesional puede marcar la diferencia entre una marca que pasa desapercibida y otra que inspira confianza desde el primer clic. 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